Digital Advertising & Marketing 101: Take The Complete Guide

اخر تحديث 23/11/2020
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How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

أهداف التعلم

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Material Includes

  • Videos
  • Booklets

Requirements

  • XL Stat
  • Excel Add-on

الجمهور المستهدف

  • Students
  • Business Owners

منهاج دراسي

4 دروس18h 45m

Factor Analytics

Tell me your services
What is your products
Do this quiz

Cluster Analytics

Multi-dimensional scaling

أساتذتك

Amjad AlMustafa

Marketing Trainer

4.95/5
122 Courses
20 Reviews
387 Students

As the Founder & Marketing Trainer at LeaderMas Training, I have a passion for helping professionals and businesses succeed through online training. With over 5 years of experience in marketing and training, I have developed a strong skillset and a deep understanding of how to effectively communicate and engage with learners. I am confident in my ability to develop and deliver top-quality training programs that meet the needs of my clients. ✅ Digital Marketing Specialist with 5+ years of experience building a digital culture at a large ✅ Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels ✅ And I have very strong analytical skills with the ability to make good sound decisions while in the field ✅I possess outstanding verbal and writing skills with the ability to convey the information collected through organized reports, I also can give presentations to help explain the details of the reports. Contact info: Amjad@LeaderMas.com +963 938010098

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